Software & App Development

Every product starts as a rough shape. We take it to done.

Websites, web applications, mobile apps and the custom software behind them. Built to be changed later, because the version you launch is never the version you run.

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Four open, none overdue

Laptop replacement, FinanceOpen2h
New starter setup, OperationsOpen4h
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VPN access reviewClosed3d

Rough shape

Software rarely fails at launch.

It fails six months later, when the site is too old to touch, the app costs more to change than it did to build, and the platforms you depend on never quite talk to each other.

What we build

Products, and the software underneath them.

Some of this ships to your customers. Most of it is the thing your team opens every morning. Both get the same treatment.

  • 01

    Websites and web applications

    Marketing sites and browser-based products, responsive from the first commit rather than the last sprint.

  • 02

    Mobile applications

    Native or cross-platform, chosen against your constraints rather than whichever approach the last project used.

  • 03

    Custom software

    Tools shaped around how your business already works, replacing the spreadsheet that quietly became a system.

  • 04

    eCommerce platforms

    Storefront, checkout, and the stock, payment and fulfilment systems that have to agree behind it.

  • 05

    Integrations

    Making the tools you already pay for behave as one system instead of five that each hold part of the answer.

  • 06

    API development

    The interfaces your own product, your partners and your future integrations all build against.

  • 07

    UI and UX implementation

    Turning an agreed design into the real interface, including the states a mockup never shows.

  • 08

    Animated video

    Product and explainer animation, for the moment a screenshot cannot carry the idea on its own.

Six stages, in this order, every time.

  1. 01

    Discover

    We start with how the business actually runs: the workarounds, the step that costs a day, the spreadsheet nobody admits to. The brief comes out of that.

  2. 02

    Plan

    Scope, sequence and budget agreed before anyone writes code, including what we are deliberately not building yet.

  3. 03

    Design

    Screens designed and reviewed while they are still cheap to change. You sign off on the interface, not on a description of it.

  4. 04

    Develop

    Built in short cycles, each one ending in something you can click. No long silence between kickoff and delivery.

  5. 05

    Test

    Checked on the browsers and devices your customers actually use, under the load you actually expect, before they ever see it.

  6. 06

    Launch

    Released, monitored and supported. The weeks after launch are part of the work, not a separate conversation.

Service portal Live
Overview Requests Devices Billing

Open requests

Four open, none overdue

Laptop replacement, FinanceOpen2h
New starter setup, OperationsOpen4h
Mailbox migrationWaiting1d
VPN access reviewClosed3d
what breaks today scope, order, budget the screen, agreed built in the open on real devices and the week after

The same screen, four decisions later.

A rough shape. Boxes where things go. It answers one question: does this screen have the right parts on it at all?

Rough shape
Laptop replacement, FinanceOpen2h
New starter setup, OperationsOpen4h
Mailbox migrationWaiting1d
Wireframe
Laptop replacement, FinanceOpen2h
New starter setup, OperationsOpen4h
Mailbox migrationWaiting1d
Specification
Laptop replacement, FinanceOpen2h
New starter setup, OperationsOpen4h
Mailbox migrationWaiting1d
Interface
Laptop replacement, FinanceOpen2h
New starter setup, OperationsOpen4h
Mailbox migrationWaiting1d
Live
Laptop replacement, FinanceOpen2h
New starter setup, OperationsOpen4h
Mailbox migrationWaiting1d

Finished is a specific word.

A build is done when it is fast under real load, scalable past the first good month, secure by default rather than by audit, maintainable by whoever comes next, usable without a training session, and pointed at a business outcome you can name.

On native versus cross-platform

There is no universally correct answer. There is a correct answer for your constraints.

It gets framed as a technical question, but for most businesses it is a resourcing one: how much can you invest in two separate codebases, and does your product actually need what native gives you? We work through that with you before recommending either.

Read the full framework
Shipped

Have an idea? Let’s build it.

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